I have researched and written a range of reports that contain a blend of the following:
Competitor analysis
Analysing what competitors do well and what they don't. Looking at who sets
the trends and who follows the crowd. And learning from other industries
and business models to understand what works, what doesn't, and why.
Market outlook
Where’s a particular market at and where is it heading? What factors are
driving change? What are the threats, now and in the future?
And who is best placed to succeed?
Proposition strategy
Developing propositions to thrive in a chosen market. Choosing where to
differentiate to beat the competition. And creating a comms strategy
that cuts through with the target audience.
Disruptors in financial services
A look at new entrants shaking up the financial services industry.
I break down their offering – business model, comms strategy and product
features – to understand why it works and what can be learned from it.
Atom bank
A comms strategy that cuts through
Atom bank: a comms strategy that cuts through
Moneybox
Building a narrative and creating a visual identity that sets themselves apart.
Moneybox: creating a clear visual identity and building a narrative
Monzo
Using snappy copy to communicate what they do, how they’re different, and why it’s important.
Monzo: smart snappy copy sets them apart