So What is a framework to help solve problems through experimentation, prototyping and customer testing. A colleague and I developed it as a way to share the UX design approach – ideate, test & learn – with other areas of the business. It can be used to address problems big or small, from personal projects to redesigning business processes. We’ve used it as a template to run loads of successful workshops.
So What breaks problem solving down into 5 steps – and provides the tools, guidance and templates to carry them out. The below should give you a feel for what it’s about.
Step 1.
This is about getting under the skin of the issue to identify exactly what the problem is. And then being able to articulate this in a short concise statement that anyone can understand.
Step 2.
This is all about generating ideas to solve the problem. It includes lots of techniques to help get things started.
Step 3.
This is about bringing ideas to life and creating a prototype. The emphasis is on rough and ready. No design skills required.
Step 4.
All things testing. How, where and with whom? Along with the best ways to capture feedback.
Step 5.
Making sense of feedback and coming to a conclusion or recommendation. The So What?
