UX is often seen as something only specialists can do. But behind the acronyms and jargon, it’s really just applied common sense.
I created this workshop to demystify user experience and make it more accessible to anyone wanting to learn more. It takes participants through the UX design process (or my take on it) step by step and culminates in them creating a prototype and testing it with customers. It’s been pretty popular too. All of Direct Line’s digital team (150 people) have attended a two day session and we’ve since started running workshops with other business areas.
Here’s a flavour of what’s involved.
The course has two parts. Part one looks at ‘the experience’ – the factors that influence how users interact with the world (like cognitive biases).
Part two looks at how to create those experiences (the UX design process). The first two steps focus on writing a brief and then working out a test strategy that fits the brief.
Next comes prototyping. The focus is on creating something rough and ready that can be used with customers. As for effort, less is more.
Testing includes tips to help make sure things runs smoothly (and what to do if they don’t), along with a quick and efficient method to capture feedback
Next comes turning observations into data that can be used to support a recommendation.
And finally, how to write a recommendation that is engaging, articulate and credible. We look at what to say and how to say it.
