I design products and services, mostly digital but in the physical world as well.
I'm a strong advocate of user centred design, which is reflected in my approach.
My skillset covers market research & analytics, product strategy, user research,
ideation workshops, concept creation (wireframes), user testing, and high fidelity
designs & design systems. Below are a selection of case studies that provide an
overview of how I approach and execute product and service design.
Work
Design case studies
These focus on the process behind each project – the steps (and missteps) involved in
turning an initial brief into a set of final designs.
Workshops & training
An overview of each course and a sample of the key materials.
Research & insight
Research reports that blend product strategy, market insight and competitor analysis.
